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Wisconsin Business World and Kwik Trip Announce Winners of Innovation Competition

MADISON – Wisconsin Business World, an affiliate of WMC Foundation, announced the winners of the twice-annual Innovation Competition. The contest, sponsored by Kwik Trip, tasks students to innovate a new product for the Kwik Trip convenience stores, create a marketing plan and present the idea in the format of their choice.


The winners of the Spring 2023 Innovation Competition:

Rida Sudheer & Carlie Rousseau – Waukesha West High School
Brooke Mercier – Racine Case High School
Logan Pinnow – Holmen High School


“This contest pushes students to put their entrepreneurial and innovative skills to the test,” said Senior Director of Wisconsin Business World Michelle Grajkowski. “Wisconsin businesses like Kwik Trip contribute to our economy and our communities, and encouraging students to explore new ideas for local companies will shape our state’s future. Congratulations to all of the participants!”

Wisconsin-based Kwik Trip is a leader in vertical integration, manufacturing and customer care, giving students an opportunity to create a wide array of products. This year’s winning entries included Kwik Vending, Sauce System and the Hot Spot Kiosk. Each entry included a presentation on the product and a marketing strategy identifying a target audience and explaining how the product would increase consumer sales.

“We proudly sponsor this contest twice a year because we know the educational impact it can have,” shared Kwik Trip’s Industry and Trade Association Manager Joe Zietlow. “We’re always impressed with the students’ creativity and appreciate their hard work in creating their presentations. Thank you to all who participated!”

The contest was open to Wisconsin students in grades 6-12. Each of the winning projects received a $500 cash prize. Wisconsin Business World and Kwik Trip will host a similar contest this fall.

Wisconsin Business World – a program of WMC Foundation – educates students on business, entrepreneurism and the free market through its statewide competitions, Summer Camps, one-day programs, online curriculum and classroom presentations. The Business World message is simple — Business is a Force for Good. More information about Wisconsin Business World and its programs can be found at





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