MADISON – Wisconsin Business World announced three winners of the Fall 2022 Innovation Competition. The twice-annual contest, sponsored by Kwik Trip, tasks students to innovate a new product for the Kwik Trip convenience stores, create a marketing plan and present the idea in the format of their choice.
The winners of the Innovation Competition:
“Congratulations to these winners,” said Senior Director of Wisconsin Business World Michelle Grajkowski. “We are always so impressed with the innovative and fun ideas students present. Our hope with this contest is to channel creativity and talent toward entrepreneurialism because we know these students will be fantastic leaders in Wisconsin’s business community.”
Wisconsin-based Kwik Trip is a leader in vertical integration, manufacturing and customer care, giving students an opportunity to create a wide array of products. This year’s winning entries included Rapid Ramen, Kwik Trip Tire & Auto, and Cookie Creator. Each entry included a presentation on the product and a marketing strategy identifying a target audience and explaining how the product would increase consumer sales.
“We are proud to sponsor the innovation contest because we truly believe it can make a difference in these students’ lives,” shared Kwik Trip’s Industry and Trade Association Manager Joe Zietlow. “This contest allows students to flex their creativity, but it also gives them hands-on experience and helps them see opportunity in their communities. Thank you to all who participated, and congratulations to the winners!”
The contest was open to Wisconsin students in grades 6-12. All projects were submitted between October 25 – December 16, 2022. The winners received a $500 cash prize, and the honorable mention recipients were awarded a $100 cash prize.
Wisconsin Business World – a program of WMC Foundation – educates students on business, entrepreneurism and the free market through its statewide competitions, Summer Camps, one-day programs, online curriculum and classroom presentations. The Business World message is simple — Business is a Force for Good.
More information about Wisconsin Business World and its programs can be found at www.wmcfoundation.org/wisconsin-business-world/.